I am going to point this question to my **other** related answer:

https://area51.meta.stackexchange.com/questions/12693/how-should-we-go-about-preventing-failure-this-time

The thing we need is exposure. We have to get as many individuals involved in the topic as possible; not just those interested in learning what the (horrible) term means. To quote that answer: 
> *What we need are users interested in gamification. People asking and answering questions about gamification in use... not just the idea of gamification.*