Personally, I'm open to suggestions. I just had to pick a working title, any working title. Quick and dirty. But the more I think about it, that might be its whole strength. It's short and clear. I'm afraid trying to shoehorn in any and all basic questions will invariably leave us with something way more confusing.
Besides, the point of this proposed site is not to load off all basic questions off ELU. ELU, just as any other site, needs a certain amount of basic questions to survive. In fact, it doesn't have that many non-basic questions, and the ones it does have are often too non-basic and might be a better fit for Linguistics.
In short, our goal here is not to kill ELU, or even split it up. Our goal is to provide a new home to at least some of the people who fall through the cracks. We have to draw the line somewhere, so why not draw it somewhere everyone can clearly see. Are you a non-native speaker? Ask here. No FAQs to read. No obscure criteria. (You as the asker are probably the last one to be able to judge how "basic" your question is anyway. You can only judge that once you know the answer. Chicken and egg.)
Mind you, your question can still turn out to be rather advanced, and a better fit for ELU. Well guess what, then we'll just migrate it.